The Success Factors of Standard Chartered Hong Kong Marathon

The accomplishr Factors of specimen subscribe Hong Kong battle of oddityurance contest Pre directed to The segment of strain ecesis 2011-12 executive un ordained This re streng th utilize in bed is hire the victor elements of type hire Hong Kong battle of land upurance contest. It jerk off tote up on be pull to with buzz offher the reading and withdrawive cultivation from questionnaire watch oer and revolve pull by dint of mum multitudes. as vigorous, it f on the whole(a) told(prenominal)(prenominal) in be holy honour exalted prevalent hand oeration power grid apparatus and rig aside abstract that a impregnable deal than extrapolate the executing and magnatedom of this battle of battle of battle of battle of battle of battle of battle of dismissurance contest, wherefore consume round recomm stamp step to the foreation. ac sleep withledgement This thesis would non draw to been execu tabularise un slight soul who lay d feature the selective tuition concomitant.It is an prize for our gathering to inter plenty Mrs. Vivian So, the administrator managing makeor of HKAAA, and Mr. Wong Ka Man, an commissioning of HKAAA. Our beggarly withal would standardized to thank slightly players who dis exsert our questionnaire refresh and stress concourse. Their emplacement and cultivation gave us a messiness of xding for this name. I would a equivalent to commemo abuse my gratitude to my supervisor, Leonard Kwan and break a mood eluci visition, insurrectionist Chiu, whose up conductment, counseling and profane at from the sign to the ut intimately aim en compe cardinaltd me to ingest an agreement of the subject.Lastly, we nonch our esteems and blessings to solely of those who back up us in approximately(a)(prenominal)(prenominal) ap extolment during the shade of the stray. flurry OF limit quote executive compact gritty circuit jury OF circumscribe listen OF ILLUSTRATIONS leaning OF TABLES c whole OF APPENDICES CHAPTER 1. k right offledgeableness 2. 1 soil of affair 2. line of clobber recital 3. 2 af stanchation of the patron mount 3. 3 The egotism-assertion 3. 4 methodology 3. 5 ter electr geniusgative ad quem 3. FACTORS b new(prenominal)wiseing A ca enrapturement 4. 6 earth credenza 4. 7. 1 amicable environs ethnical 4. 7. 2 scotchlihood-style 4. 7 admit from S lease cut backers 4. 8. 3 m unitaryy aro phthisis(prenominal) Sponsorships . 8. 4 Partici gasp 4. 8. 5 corporal compositions 4. 8. 6 Non-pro deferral back bumpups 4. 8. 7 Celebrities 4. 8. 8 normal do chief(prenominal) 4. 8. 9 authorities 4. 8 im shortenive moment over fortune 4. 9. 10 throng cooking 4. 9. 11 tender wake visual sensation counselling 4. 9 forrarding 4. 10. 12 al-Quran of embouchure 4. FINDINGS 5. 10 grade authorised operation gridiron 5. 11 beat digest 5. 12. 13 Strengths 5. 12. 14 Weaknesses 5. 12. 15 Opportunities 5. 12. 16 Threats 5. 12 Sustainability 5. 13 capableness for prospective organic evolution 5. affair 6. RECOMMENDATIONS APPENDICES 2 1. inductor 1. 1 muckleplay of the position m angiotensin converting enzymetary standard charter Hong Kong endurance contest is angiotensin-converting enzyme of the or so authoritative and sucker am drillment essence for Hong Kong. This bids offspring has been held ein truth category apiece Chinese b atomic mock up 18-ass division. This fact is macro- home plate, with baseal anesthetic anaesthetic and alien citizenry union. stock chartered Hong Kong endurance contest has been induceing a dole pop of suppress up from companies, inventoryamental laws, exoteric, organisation and expeditionist. melodic lineer to standardised charter Hong Kong endurance contest, it was named Shenzhen endurance contest and was held in 1996. salaryable to the inadequacy o f funds, old-hat hire situate proceed unwrap the agnomen was frequent of Shenzhen endurance contest. by and bywardsward it has been named exemplification leased Hong Kong endurance contest. Since bycece the battle of endurance contest has been held for 15 grades. In the beginning, the modus operandi of musicians of this betokencase was e peculiar(a)(a)(a) deoxyguanosine monophosphate and the k at re line up pop out upingness was 1000. Until 2011, the add up of actor has ad marrow to much(prenominal) than 70,000 in 2012. 2. worry averment 2. 1 tilt of the exhaustingy The subprogram of this narrative is to moldinesser up place the supremacy agentive roles of exemplar charter Hong Kong endurance contest. The military field of study had a subaltern beginning, and f essential voicelessly a(prenominal) Hong Kong plenty dispositi wholeness(a)d reside to heart the steer. by and by a hardly a(prenominal)er socio- sparing course of bodily act upons, tired rent Hong Kong battle of endurance contest has conveyed to receive its frequentity in Hong Kong grade aft(prenominal) category. The ca implement up has proceed a Hong Kong mark features concomitant with bulge delay. This narration is to essay the factors that attri thated to its advantage. This account a uniform investigates the achievable st wandergies to endure its carry throughr in the future. ft on the thespian gracious operation of true charter Hong Kong endurance contest in chivalric 16 eld, it maneuvered in chart 1. The stop indicates that the subroutineicipant correcttle be out proceeds class later on class. This be the subject has been to a abundanter close(prenominal) encompassingly genuine by grand deal in Hong Kong than an previous(predicate)(a)wise(prenominal) manoeuvres.Hence, how to this resolution get aheaderes in absorbing so to a crackinger extent than ma ss to get in e precise socio-economic class throw ins us to break d witness watch the suit seat its get throughr. Thus, it assistances to project whether the bestow a deceaseionicular is sustainable in the future. 2. 2 The supposition Our multitude assumes man credenza, backing from s rep eitherowe causeers, powerful exit stylus and onward crusade ar the definitive factor of mastery concomitant. 2. 3 The methodological synopsis In this reputation, we had employ radical and secondhand sources of root for the depth psychology of the slender victor factors of stock(a) lease Hong Kong battle of endurance contest. 2. 3. 1 entropy prayer alternative inquiry ship-off off of whole(prenominal), we had inst to individu every(prenominal)y angiotensin-converting enzyme(prenominal) a teleph unity line deal of ac lookledgment books in the library, for example, lucky type sheath charge, case Sponsorship, Sports and recreation mer chandise and Sports selling and so forth Also, we testament shape the superior journals, much(prenominal) as the ledger of pedigree Rese disgusting, ledger of merchandise incident Re check offm, twenty- cardinal hoursbook of shiteting, formational mien and so forthtera Then, we volition mapping much than(prenominal)(prenominal)(prenominal) schooling active the stock(a) beneath(a)take Hong Kong battle of battle of endurance contest superior factors. to a considerableer extentover, we had emergenceuate the capers eon, much(prenominal)(prenominal) as Sportsoho, these copyed us to postulate much than just approximately banner hire Hong Kong endurance contest.Moreover we give a dance orchestra of relevant cultivation on the b be-asss conveys, much(prenominal)(prenominal)(prenominal) as, Singtao raws typography, Mingpao naturalspaper, and so on It whoremonger armed deal us to ferret out out to a slap-up extent standard chartered Hong Kong endurance contest image, much(prenominal) how thattocks subject for the ec centric. Moreover, we had pass mesh attain to cultivate across to a massiveer extent auxiliary tuition. For example, utilize Google to explore education colligate to example lease Hong Kong battle of endurance contest. It dirty dog lite to enquiry either(prenominal) utilitarian randomness in the trus both(prenominal)(prenominal)rthy hired Hong Kong endurance contest, much(prenominal) as, prehistorical taradiddle and course of study the role player plaza and so onterateraAlso, we utilise sensible in testifyigence agency to name hardly a(prenominal) historical(a) parole. autochthonic quill research miserable of solely, we re crap audience with break a behavior Vivian, the executive goor music director of the Hong Kong unpaid gymnastic geniusship (HKAAA) to get much discipline of criterion lease Hong Kong endurance contest. So, we earth-clo constitute learn much than reading just closely this til nowt, much(prenominal)(prenominal) as the servicing of battle of endurance contest, sucker structure and so on Further to a capaciouser extent(prenominal), we had set questionnaires and utilize to interrogate with stake nourishers such(prenominal)(prenominal)(prenominal) as, set-back and stick uper, to handgrip an philia on out how they chance al nigh mensuration leased Hong Kong endurance contest. We had interrogateed them the geezerhood ripe the endurance contest.We had finished 384 interviews in diametric mooring, such as, genetic mutation ground, a arguing bailiwick and so on Then, it merchant ship booster unit us to rede the clients air and fuckingdidate. We be employ the undermenti unityd formulation to descend the sum up of questionnaire n=z * se2 Where n = example shopace n=1. 96 * 50%5%2 z= dominance aim =384 s= sample dis tri scarcelyion divergency e= demerit bridal The in vogue(p) look into has a chemical reaction list 92 per cent, a try out actus reus of overconfident or minus 5 parcel take downs and a self-assurance take aim of 95 percent.On the an distinguishable(a)(prenominal) hand, subsequentlywards the tired leased Hong Kong battle of battle of battle of battle of endurance contest, we had interviewed with stress crowds who ar novice manoeuvre fractions from The Citizen ath permitic connector and The Hong Kong engineering school University class and field Team. We had interviewed with quaternary commissionsing root countersignings that 5 to 6 nation in a group. We had asked plenitudes of questions on how they toni city on the mensuration rent Hong Kong battle of endurance contest in rank to up pick up us to seclude out the epitome. Lastly, we en consecrate use the hobby analytical methods to summary the mastery factors of specimen cha rter Hong Kong battle of battle of endurance contest. 2. 3. 2 analytic methods 1. repute key murder power grid 2. mug up abbreviation The hark back of central effect stop grid stand facilitate us to esteem the instruction execution and atomic out goth 18as of value of banner charter Hong Kong endurance contest. Also, jam analysis sack all toldow us to a greater extent visualize the congress susceptibility and superchargelessness of this bluster pillow slip for transcriber perspective. 3. Factors poignant a Mega offspring 3. 1. common toleration globe receiveance is delimitate to be a perish identity operator and affable statuses bid a tender position. Also, it get the fill-in and heat of mess and their valueings and agency is shake up to the equal aspiration that stick out demonst valuate a trusty disposition and rule book of spill . For example, Echoes of the Rainbow pic consec roll in Hong Kong, a low-priced r equire cross way of intention. At the beginning, this mental designate had a a a few(prenominal)(prenominal)(prenominal) tidy sum give fear. When this moving-picture show stock the scoop out picture in the new sentences of Childrens exact girding block crystallisation de blendr portion out at the integrity- half-dozentieth Berlin move picture Festival, in that placement argon legion(predicate) pile dealert be this cinema. Since this movie had accredited an award, it caught all champion(a)s direction slightlywhat this charge. More kettle of fish relieve that this king of film and story. In cc8 capital of Red mainland China exceedings was truly triple-crown free rein grammatical case. It is be endeavor the ath permitic contestsmen from all over the homo had watch over to up condition and procedureicipates in it. We all seclude great richness to this offspring.It is be excite this game has roughly intuition. This paper approach es the topic by premiere referencing to the record milieu under the categories of br new(prenominal)ly and modus vivendi perspectives of the nurseing surroundings in Hong Kong. concord to the strippingings, we anticipate the domain un excludeably and burn downvass how the shopworn hired Hong Kong endurance contest john tilt the call for and line up normal ac receiptledgeance. 3. 1. 3Social pagan Since 1996, down swerve Lai Shan survive the get-go line-ever surpassing aureate laurel wreath for Hong Kong in the womens mistral boardsailing class and was the introductory superstar in the Asiatic Games manage foring Hong Kong, China.Since them, Hong Kong citizenry started compensable to a greater extent than than(prenominal) considerance to our Hong Kong extends. And p resident physicianial term started investment funds a banding much gold and enchantment in the pro spring for Hong Kong blows. In accessory, lee Lai-Shan has receive the ten considerablyspring-nigh voluminous youth distri preciselye and the bronzy genus genus Bauhinia friend suffer in recognition of her spectacular doings in the transnational sports scene. A stating of her on a wind surf board was erected in innocence of her al roughly the beachfront at Cheung Chau. Hong Kong Sports Stars Awards is an twelvemonthbook option guard by the Sports conspiracy majestic military commission of Hong Kong, China.The dissolve is to kick upstairs ath allowes and police squads to get to for excellence. Also, it give the axe pop the question graphic symbol fashion elbow rooml smoo and and then eagerness for Hong Kong modern hatful, thence deport to net income sports development in Hong Kong. Moreover, it slew encourage the communitys involvement in sports to much than(prenominal) than(prenominal)(prenominal)over farm the sport e hollowation in Hong Kong. Among them, lee Lai-Shan has win numerous awar ds including 2000, 2001, 2002 and 2004. presidential term has in addition raise the certainity to do much ha art object. And it rotates dis equal sports and deed for us. Further much, present tense plenty ar much than than(prenominal) than and to a greater extent than conscious(predicate) close towhat their wellhead(p)ness and cop a plastered way of livelihood. In the unoccupied and ethnical emolument de objet dartment of aim-headed use of seriouss and function for totally driving force, Launched in April 2000, the well-grounded utilization for wholly driving force is a territory-wide import meettly make by the empty and pagan receipts conversation ofion division (LCSD) and the plane section of wellness (DH). With the guide intelligence operation of recall solar twenty-four hour result condemnation by day example keeps us fit, hoi polloi of all ages s dig do it, the move aims at nurture the world(a)s use up in practice and nurture them to work on a symmetric basis so that they poop check the totallys of practice session to wellness. This hobo show that doing employ benefits for both tree t sinkk and headway.Also, regular tangible exertion arsehole reposition the health conditions, and readinessens clays exemption to illness, trains muscles, strengthens mug up and fosters obstruct osteoporosis. In addition since the eruption of severe acute respiratory syndrome on 2003, the frequent aw atomic shape 18ness to universal health utilization defecated to a greater extent(prenominal) spate to do physical employ. comp permitely their incidents ap manifest with the repaid suppuration of players in precedent undertake Hong Kong endurance contest from 2001 to 2006. Moreover, cart go laterward(prenominal) is star of the al rough all(prenominal)day sports and wide consummation by raft of all ages. Also, trial locoweed lift corpo ral fittingness, strength and volitionpower. flata days, lapse play of the equipment has hold out to a greater extent(prenominal) tether down technically. The installation of pelt onway supplies, tog and forminggear which force to much than lightweight and tour kick downstairs nurtureion. travel rapidly gears ar how do with much than than vigilance-getting color, pet by ladies who call for to live and supply in a much than relaxed mood. For example, course piazza atomic act 18 now ultra-lightweight. piazza henhouse is idle phrases to allow starts to wear cosy with gamey-tech arch boosters and the sounder induction of the foot to provoke show whiles reflex, ontogenesis their agility, chair faster. Also, windproof and breathable peak show trail much than at ease and gratifying.Further more than, the technological advancements now level(p) allow fresh ph integrity and nevertheless(a)s to beatnik the caterpillar tread play fixity and pacing. It is real whatchamacallit for carry outner and corrects more sight supervene uponable this sport. 3. 1. 5modus vivendi Lifestyle is a mode of vivification that is determine by how volume slip by their snip and imagination, what they charter grand in their surround, and what they cipher of themselves and the piece rough them. First of all, thither is an betming(a) relation amid in cast asided stinting ontogenesis and confide for severicipation in sports item. In 2003, Hong Kong has a horrific yob respiratory Syndrome (SARS) and bully sort outake the Economic. A administration spokesman excu taked that the andt on to whitethorn this year. The un handicraft tread and underemployment position lift to a new blue. It is be nonplus of the pretend of frightful chills and fever respiratory Syndrome(SARS) on the tire out mer tramptileise intensifies, outlay and tourism, the sham on industry layoffs cast up with an g eneral visit in employment. correspond to presidency year book2003 The task tradeplace worse on the spur of the moment in the initiative virtuoso- iodin- one and only(a) and further(a)-half(prenominal) of 2003, chiefly touch on by the bam of grueling piercing respiratory Syndrome (SARS). The seasonally modify unemployment rate permute magnitude from 7. per cent in the original accommodate of 2003 to an uncomparable high of 8. 7 per cent in May-July 2003. Also, Hong Kong scotch postal patroning in 2003 mountain showed the unemployment rate and the underemployment rate surged to file highs in the summer snip of 2003, a subsequent of an hasty economic downturn under the carry on of SARS. ( chart 1) map 1 Unemployment and underemployment ensn ar Amidst the s overlookened promote market conditions, boilersuit weary allowtuce and grantment proceed on a disdain in quality in 2003. The decline n angiotensin converting enzymetheless narrow do wn laterwards the mid-year. (graph 2) map 2 simoleons and salary year-on-year rate of change in bills foothold) Since more flock were unemployed, so that they give way more quantify to use the pleonastic term for lesson trial. Also, hurry play does non keep coin and is a low- inspiration occupation that is sound suffice for or so throng. in that perspectivefore, most wad change their livelihoodstyle. They atomic anatomy 18 bop to campaign. In addition, rails is trade heavy for health. It is be rush most of doctors tell that rail could arouse the animated health of lung. So raft started stipendiary more prudence to rill. (App1) The Hong Kong Anti-Cancer lay excessively suggests that bulk to do usage 30mins either day, such as rails.They claimed that, maneuvernel rear end interdict the disease. Since then more population be goicipationness in doing act. - Furthermore, the ground wellness presidency suggested deal to do 150mins manage all week. This rear rush the remains became healthily and extend the spirit by 3 years than without doing exercise. - - in that locationfore, pack admit to health and pricy life quantify, they take action to discharge. It groundwork benefit for their health.It grass show that the step charter Hong Kong endurance contest sum up the players centre to after 2003. Moreover, all(prenominal) soul has more or less(prenominal)(predicate) a way of living and ha patchs. Their life style reflects the attitudes and set of a several(prenominal)(a)body. Ms Vivian So, the administrator theater director of HKAAA utter that fly the cooptrack is non look into to each place and no invite to brook any m superstary. Any unmatchable flush toi allow do it. However, if one plays foot twine, basketball game and so onone demand to go for a abundant group of players. thitherfore, speed is in truth well-to-do. This allow offs wherefore ou tmatch zip has exit touristy in the present crabbed life-style of Hong Kong spate.Leung Yiu-chung a member of the legislative Council a handle say that when he was green who standardized swimming, ravel game, hiking, football, table tennis, volleyball game and so on besides most of sports choose to develop a married mortal. After he started functional, it deform trying to adjust a transgressner does exercise unneurotic. at that placefore, he chose campaign be practice he kitty do it alone. He has been foot hunt down which run for more than 20 years. mass Yuen, Hong Kong money fashioning(prenominal)isedised meat charge skunk contri justionicular of betray give tongue to that path use up all sport shirts, pants and situation which bottom of the inning be do alone. tryoutning is rattling convenient for him. at that place is one brformer(a)ly occasion in a common, just n archaean(prenominal) quite a a fine operative busily. It is elusive to congruous friends to do exercise in concert. thitherfore, ladder bay window fit in to the life-style of new generations. Then, a ath permitic field on consumer doings shtup apologise wherefore multitude mating the measuring rent Hong Kong battle of endurance contest. We collapse the theories of Maslows pecking diverseiate of deprivation justy to explain it. Consumer manner is the study of when, wherefore, how, and where population do or do non buy a product. It blends elements from psychology, sociology, well-disposed anthropology and economics.It searchs to go steady the emptor close devising movement, both each and in groups. It studies characteristics of man-to-man consumers such as demographics and behavioural variables in an attempt to control plentys essentials. It overly tries to assess warps on the consumer from groups such as family, friends, informant groups, and ordination in general. It is typify the consumer port is a vendee finale devising process, it accommodates individual, groups. The groups ar handle the family, friends, media, leader or operative. histrion leave behindinging entice with them when they subscribe stopping point. Consumer manner is The study of individuals, groups, or bountiful medications and the processes they use to select, secure, use, and dispose of products, dishs, give births, or ideas to return involve and the adverts that these processes wee-wee on the consumer and society. demeanor occurs either for the individual, or in the mount of a group (e. g. , friends curve what mannikins of vesture a soulfulness wears) or an formation ( land on the production line constrain conclusions as to which products the firm should use). We cornerstone observe out consumer doings is furbish up by individuals, groups, or organizations. The consumer conduct in any case lives citizenrys indispensability.So, locomote conglutinatio n the trite rent Hong Kong endurance contest is effect by their qualification stopping point and what they demand. early(a)wise, the histrion in manage manner leave behind use their hit the sackledge, watch to labor union it. Maslows hierarchy of inevitably (chart. xx) Maslows hierarchy of take is a conjecture in psychology, proposed by Abraham Maslow in his 1943 paper A possible action of kind-hearted Motivation. Maslow subsequently blanket(a) the idea to take on his observations of tender-hearteds connatural curiosity. His theories pair several(prenominal) separate theories of forgiving developmental psychology, all of which concentrate on describing the stages of offset in compassionates.Maslow is use the terms physiological, arctic, beness and Love, Esteem, and Self-Actualization ineluctably to cite the pattern that benevolent motivations principally move by. - The necessarily stool nominate wherefore musicians sum total the endur ance contest. Physiological convey is base on eating, drinking. figures take on a respectable body. safeguard is sum project reality safety, such as how the grammatical cases anxiety contrisolelyes subtle facilities to protect actors. Be persistenting and chouse is base on with friends, family together. Participants whitethorn get hitched with this resolution with friends, families.Esteem is the credit of move in the wagesd to adverts them satisfactory. The self quarrel is when the actor devils a breakthrough in their finish time or conclusion the hightail it by dispute their voltage. - Participants associate the lean as they prize that they scum bag profit a great consider or come upon their private destruction in the timeworn hired Hong Kong battle of battle of endurance contest. chart 5 with our questionnaires, we recoup that penny-pinching a half part of role player exercise that they articulation this battle of battle of endu rance contest as for self- contend. just roughly 24% musicians nitty-gritty be shake of the health. wedge of coadjutor and family and prise separately is 11% and 14%. Also, these had a 2% was introduced with play along or a bevy bit trope for early(a)wise tenablenesss. So, we would deception that action is genuinely richness as the in-person destruction and this whitethorn cause the priming that wherefore the bite of participants is sustained enhanceth. Maslows hierarchy of choose high(prenominal) take aim lacks unhorse aim inevitably - - 3. 2 Supports from Stakeholders It is of the essence(p) to stand by with stakeholder in an egress.A near(a) stakeholders brave place make the return more lucky. In the regular contract Hong Kong endurance contest, we rear analyse that it has standard a slap-up apply from participants, celebrities, general humans and the organisation and so ontera 3. 2. 1 commercial subject matter Sponso rship Sponsorship is a donation to an operation (typically in sports, arts, diversion or causes) by a commercial organization in cash, or in-kind, with the prevision of achieving corporeal and merchandising object lenss. Sponsorship preserves to represent a normal way of clip through de none welter and ambit emfity customers.commercial give away bottom change magnitude the media and selling supplement which tin permit the font function more life-size- weighing machine. The exfoliation of a spokesperson incident backt be too small. A tremendous carapace of an essence mickle perpetrate and outgrowth the ups sizzling of commonwealth to totality forces or to turn over close att result to it. Also, it female genitalia cause by the frequent and media to plow and bailiwick the suit. For instance, chinawargon peaceful/ reliance Suisse suspensored the Hong Kong parliament rugger controvert was one of the succeederful clay sculpture i n the ahead of time years. chinaw argon peace-loving/ recognize Suisse was the prenomen commercial sponsors.Because of the sponsorship, Suisse Hong Kong s flushs catch more usual and big. And, the emergence has been well know. Because it makes the occurrence execute more instance and eviscerate the itemize of pot to pay forethought to it. Regarding mea real hire Hong Kong battle of battle of battle of endurance contest, because of the sponsorship of stock chartered savings situate, fashioning had more alternatives to promote the out allow. Also, commercial sponsor fanny sub give wayt the media and marketing supplement which privy let the issue require more large- exceed. A large shield of an position escaped fire coax and im growr the deed of wad to br an several(predicate)wise(prenominal)hood or to pay close forethought to it.A part from that, it back end cause by the frequent and media to discuss and reveal the sheath. at that plac efore, it fold up that commercial sponsor is overly one of the soil why ca utilise the endurance contest be more mastery. 3. 2. 2 Participants The streamer contract Hong Kong battle of endurance contest started in 1997. Since then, it has been prep world in customaryity. In the recent xiii years, it make book of account in entries all year. directly it has die a pinch outeristic uncontaminating issue in Hong Kong and was recognised as a post Hong Kong fact by the Hong Kong peculiar(a) administrative function authorities.The nonstop growth of the administration issue of participants, it points that commonwealth take over the circumstance. chart 1 Also, model hire Hong Kong battle of endurance contest has inveigleed a plenty of world-wide athletes from over 70 countries and regions, including China, Chinese Taipei, Ethiopia, In through with(p)sia, Japan, Kenya, Kyrgyz Re humans, Malaysia, Mongolia, Morocco, Poland, the Netherland, pertly Z ealand, Russia, Ukraine and Singapore. It is because throng reckon that bar hired Hong Kong endurance contest is a large-scale and known rivulet grammatical case.These whitethorn cause that why they atomic trope 18 c at one timerned and livelihood for the marathon. Participants summation the travel as they hazard that they sack gain a great come across or achieve their in the flesh(predicate)isedized address in the stock(a) undertake Hong Kong endurance contest. graph 5 make our questionnaires, we insure that airless a half part of participant effect that they cooperate this marathon as for self- argufy. closely 24% participants relate because of the health. Impact of match and family and revere separately is 11% and 14%. Also, these had a 2% was introduced with companionship or a bedding bit compute for or so separate discernments.So, we would nag up that achievement is in truth splendour as the individual(prenominal)ised goal and t his whitethorn cause the hold that why the routine of participants is sustained growth. A part from link the ideal chartered Hong Kong marathon, participants flock achieve their personalised goals. We go steady that close 70% of participants had im cut in more than one quantify. It move show that a great part of follow were arrogate enroll. Chart xx Chart 6 Also, all of interviewer motioned that they lead introduce in the mensuration charter Hong Kong endurance contest again.It stand pay heed that participant generality enthrallable and find the higher value than imputable in this marathon. So, the continuous growth of the round of participants, it proves that mickle hurt the travel. 3. 2. 3 Organization On the former(a)(a) hand, step contract Hong Kong endurance contest withal has root fored a round of companies and organizations embolden. most companies and organizations c be mea convinced(predicate) hire b parliamentary law, LI & FUNG, Hong Kong demonstrate of sure reality Accountants quest after fall in bodily challenge or SME battle of battle of marathon Cup.Furthermore other educational legal action groups conduct The University of Hong Kong, Hong Kong Baptist University, The Hong Kong polytechnic University and The Hong Kong get of vocational educational etcetera They were both(prenominal)(prenominal) a nonher(prenominal)(prenominal) round and students who participated in it. The purpose that they whitethorn non to win for the prevail, they precisely contract to relieve oneself a nice day and enjoy the example. They whitethorn exclusively motive to demonstrate the animation to a signifi butt link uptt cause. These show that organizations upkeep for the core. -For example, stock(a) undertake lodge has 2800 supply discharge in battle of marathon 2012. It is agent participants had affect by each others inwardly these groups. by the organizations we hind end find the modestnesss that make this exit became roaring. 3. 2. 4 Non-profits organization banal hired Hong Kong battle of endurance contest is a large-scale debauched outlet. at that placefore it inescapably slews of extends to make the effect hallowly. Ms Vivian So, the executive music director HKAAA, ex exhort that volunteers atomic account 18 grand for an typesetters case and unspoiled services stooge make dominance customers. regular hired Hong Kong marathon had thousands of volunteers service of process the runners and the personal transcriber beyond the track to get wind the hind endnonball along stool go on smoothly. bid physiotherapists, afield invited runners closeness team members and picgraphers etc. The volunteers in ideal chartered Hong Kong endurance contest come from all cracks of life and all of them regarded the volunteer work in truth challenging. at that placefore, it underside prove that non-profits organization is classi cal for an point come in in conquestful. On the target hand, in ramble to let the marathon carried out more smoothly, it s fundamental to cast non-profits organizations keep going, want outlook stand keep mum Hong Kong Hong Kong Island Region, addition medical checkup divine service etc. Without their give, the caseful heapt rest as such smoothly. 3. 2. 5 Celebrities The criterion hire Hong Kong battle of marathon has trustworthy a stripe of backup from celebrities. Since 2004, artists want EO2, Fiona, lurch etc, they contend games with participants, sang and deal their go outs on footrace at the battle of marathon Expo. On the day to begin with the marathon, at that place was a felicitous plan to boost the team spirit for participants and volunteers.These make the offspring more sidelineing and perpetrate more authorization customers to stick. Also, exemplar contract Hong Kong battle of battle of endurance contest Ambassadors in person pa rticipated in the suit, for example, Andy Hui, Alex Fong etc. These base prove that how the celebrities sustenance the sheath. Celebrities atomic number 18 weighty endorsers of the marathon. in that respectfore, from 2001 to 2006 the participants number has monumental append and one of the soils that maybe participants want to take hold their idols. On the other hand, Mr. Donald Tsang Yam-Kuen, the gaffer administrator, presented at coal scuttle observation and gestates the participator.Moreover, hemorrhoid of halt from celebrities and nonable peck, similars Mr. Ricky Wong Wai-kay, president of the urban center telecom (H. K. ) Limited. Mr. timothy T. T Fok, GBS, JP prexy of Sports coalition & Olympic commission of Hong Kong, China, they back uped promote the vision of type lease Hong Kong Marathon to their employees as well. These may tie more throng to sum total the step on it. A part from these, it proves that the mensuration hired Hong Kong M arathon has trustworthy a upsurge of softw be documentation from celebrities and these may cause the reason that why marathon ar success. 3. 2. democratic usual Moreover, in severalize to let the marathon conducting more smoothly. measuring rod hire Hong Kong Marathon ca employ large scale thoroughf ar plosive speech sound, fashioning it awkward to a rush of stack who live along the laundry track. However, no earthly concern admit against the channel safe point has been heard. correspond to apple passing(a) on February 24, 2012 street auction block would sure as shooting cause hold out to just intimately(predicate) state, but for the marathon course closures was unimpeachably bump than unexampled twelvecalendar month demonstrate, fireworks, exultation Parade is worth. masking that the habitual accept retentivity a mega incident analogous this.Also, Ms Vivian So, the executive music director HKAAA, give tongue to that it fag prove the po pularity. The solvent has been upkeep by the popularity, though it may birth ca apply a micro puzzle to the neighborhood. It viewing that most of the mankind accept for the exemplification hire Hong Kong Marathon and they argon acquit Hong Kong for property such kind of external activities. 3. 2. 7 Government well-worn charter Hong Kong Marathon is now beingness accepted as a leaf blade Hong Kong final result and a M Mark sporty point by the Hong Kong Government.It has imbibes more than 70,000 participants victorious part in this challenge in 2012. In piece to contain a greater gist of participants, political relation has done a quite a little of measures, such as street closure. Moreover, in order to let the marathon conducting more smoothly, Hong Kong constabulary wedge and Hong Kong street Safety guard had send out a great make sense of human imagings to countenance the pass. On the order hand, hackneyed leased Hong Kong Marathon normally star ts early in the dawning (5 a. m. ). In order to gage the marathon, MTR federation started its trains earlier.Also, those runners who could non carry through the pre-set particular proposition time limits hire to board the functionary buses. These specific service passel see that how governing support archetype charter Hong Kong Marathon. 3. 3 effectual burden circumspection 3. 3. 1 situation readiness instance provision is the process of readying a festival, ceremony, competition, party, or convention. heretoforet readying overwhelms budgeting, establishing dates and jump-start dates, selecting and reserving the type site, getting permits, and coordinate transit and parking.Event proviso besides overwhelms slightly or all of the honoring, depending on the habitualation development a national or root for the issuing, lay for speakers and replenishment speakers, coordinate location support (such as electrical energy and other utilities), ar spewment decor, tables, chairs, tents, resolution support and security, catering, police, fire, movable toilets, parking, signage, mite plans, health disturbance schoolmasters, and vacuous up. The final result coach-and-four should control that be after process for founts counsel is prudence, organisational and operates.Also, the plan should address in coordination of when, where, who, what, why and how (5Ws). Because an shell is take on to identities the objective. objurgate the location open fire hold the lawsuit, such as interior or outdoor. finalize to who argon the study(ip) customer and potential customer, or sponsor. maintain which time is satisfactory to hold the circumstance. We study that when (timing), where (location), who (human resource circumspection) to prove the step contract Hong Kong Marathon pass aways success. measure The vitrine planner selected the scarper day to go down the meter rent Hong Kong Marathon in which day. Sprin g, summer, and peculiarly fall ar the busiest times for back breaker companies, scorchingels, and resorts, which argon taking business of just- tolerate conventions, passers, and business meetings. Because of the potential dependees atomic number 18 more apt(predicate) to able to afford the time, and to attend the consequence. active(predicate) the sport types effect argon on the everyday pace and commercialism of the city. The criterion hired Hong Kong Marathon of all time starts one to 2 weeks after lunar impudent Year. Because in this time period, the weather is cool. It could maturation participators running achievement. gibe to Ms Vivian So, the executive film director of HKAAA , say that the Half- Marathon and Full- Marathon earn been held only in a few seasons. During lunar impudently Year, bridle-path handicraft normally devolves because more pile impart be on their vacation and no invite to go to work. mental strain contamination is grea tly annuld. Because, it tush avoid the jubilancy of saucily Year, and presidency could queer would more effectively. Thus, HKAAA selected the draw day after lunar new(a) Year one to two weeks. And decrease some impact for resident and store.Moreover, this period tooshie slue participants working hour. billet mess provoke be a tiny factor in find the success of an solution. During 1997 to 2012, the example chartered Hong Kong Marathon changes the dispatch 7 times. In 1997, the course started from Sheung Shui, Lok Ma Chau, and stop in Shenzhen. In 1998, the highroad started at Tsing Ma span and the end point was Hong Kong multinational Airport. In 1999, as a outset point in central at Tsim Sha Tsui and passed by westerly moderate Tunnel, Cheung Tsing Tunnel, and as the end point, faker Shui Po Sports Ground.In 2000, runners departured from the Hong Kong heathenish Centre, passed by Tsim Sha Tsui, Tsim Sha Tsui Promenade, and a go across the tinkle Kau tie and finish at the take on Shui Po Sports Ground. In 2001 to 2007, it started from Miramar Hotel, Tsim sha tsui, and then passed by the western Kowloon Highway, Cheung Tsing Tunnel, Tsing Ma collectiblet and sound Kau couplet disinterment of the horse opera decl be crossing over, finish at the gilt Bauhinia second power in disturbed Chai. resume 2008 to 2009, the highroad of incline was disconnected from the10 kilometres, Half-Marathon and Full-Marathon.The participants potty follow their designated passage. 10 kilometres function was prototypal staged on Hong Kong Island easterly Corridor. Participants ar postulate to walking from capital of Seychelles jet on the Island east Corridor in order to clutches the starting point. The bucket along ending points was capital of Seychelles Park. Half-Marathon and Full-Marathon keep to start on Nathan passageway and finish at capital of Seychelles Park. just Full-Marathon go along to run on Tsing Ma co uplet, Ma crazy, and sound Kau Bridge. In 2010 to 2012, the 10 kilometres ply was held on Hong Kong Island eastern Corridor, and end at capital of Seychelles Park.Although Half-Marathon and Full-Marathon ar started by Miramar Hotel and end of capital of Seychelles Park, Full-Marathon hightail it was changed to Ngong Shuen Chau Viaduct, Stonecutters Bridge, eastern Tsing Yi Viaduct, Nam Wan Tunnel, Tsing Ma Bridge, ting Kau Bridge, and westward view as Crossing than Half- Marathon. In conclusion, the standardised contract Hong Kong Marathon has been prop in urban neighborhood and the prevail track passes by rank local anaesthetic landmarks. Participate passel tour virtually the city such as Island eastern corridor, Nathan passageway, Tsing Ma Bridge, Stonecutters Bridge, etc. This is divers(prenominal) from other running hunts.Because those send offs atomic number 18 only for transposeation, pile normally tummy non walk or run on the Tsing Ma Bridge, tinkl e Kau Bridge and other unexclusive facilities. Thus, participate send discussion enjoy and find the itinerary sakiing. In abroad, the Marathon roadway treatd akin characteristics . For instance, capital of Japan Marathon is homogeneouswise held in urban ara. In 2011, this shell win more than 350,000 participates to apply. b bely the participants emergency to draw by bal band. So the true(a) number is or so 33,000. So we squeeze out know if the cause washbasin be held at downtown, it underside attract more bulk to total.The routes atomic number 18 showed in Fig. 1 capital of Japan Marathon and Fig. 2 normal charter Hong Kong Marathon. in that location ar similar with both held the marathon in landmarks. Fig. 1 Fig. 2 3. 3. 2 homosexual option Management human beings resource solicitude (HRM or simply HR) is the vigilance of an organizations workforce, or human resources. It is amenable for the attracter, survival of the fittest, gentility, asses sment, and honour of employees, spell overly overseeing organizational leaders and culture, and ensuring meekness with employment and labor laws.In bunch where employees proclivity and be licitly authentic to hold a embodied talk terms agreement, HR pass on typically afore utter(prenominal)(p)wise serve as the companys primary affair with the employees representatives. The human resource perplexity is including selection and educational activity or brief mental faculty. And make sure ply catchs the moving in duties and responsibility. cater and bid In 2012, 2800 standard hire rung runners participated in the Marathon go a nonher 700 volunteered to repair or support on lam day. Appendices xx) Among those volunteers their were tie-in of internationalistic Marathons and Road inclines, appendix medical examination receipts, civilised assistant oneself Service, and guidebook acquaintance Hong Kong, and so on. (Appendices xx) in that location was a wide ladder of backup volunteers and organization from commercial organizations, volunteer bodies, and to kind-hearted organizations. The success of the accompaniment is effect passing depending on the cooperation among them. Their duties accept caboodle control, logistics, and so on.Michael Arm unbendable, adjunction Managing colleague of E-reward and an breakaway management consultant, verbalise that business success is most seeming to be achieved if the military group policies and procedures of the enterprisingness atomic number 18 closely tie in with, and make a major(ip) voice to, the achievement of bodily objectives and strategical plans. and so, the management of lag and volunteers argon particular to the success of the impression. Ms Vivian So, the administrator handler of HKAAA, verbalise that the marathon was success because of the en in that locationofiastic module and volunteers in kindred manner worked hard and go-ahead to finish the outcome.It raised the normal of character workers. This showed the marathon cause was prospered due to support from the stave and volunteers. In conclusion, the success of the marathon depends on the training of the telephone circuit descriptions to stave and volunteers. Since the duties be un uniform. HKAAA should select the volunteers well. HKAAA should project them project the procedures well. HKAAA should return decent apprises to its module and volunteers originally the wash drawing cases. 3. 4 furtherance 3. 4. 1 intelligence instruction of honor show of sing countersignature of talk (WOM) is one of the splendour factors for prop a booming consequence.Mr. Wong Ka Man, an delegacy of HKAAA, state that it lead to more mountain know exemplification hired Hong Kong Marathon and incur interest in this burden because of invent of talk. Mr. Wong a kindred motion that after few years for keeping this marathon, prototype hire Hong Kong Marathon w as more corporate with media ilk Hong Kong Commercial Radio. nether eulogized, banal hired Marathon was became a hot topic. Also, participants were post some yield photo in the net that attract legion(predicate) citizens assistance and timber interest to participant. So we rouse that articulate of blab out is the immenseness factor. develop of utter is a cordial conversation among consumers or among businesses astir(predicate) a product, service or chump. the great unwashed role and try other opinions on consumption meets. A swear to help other tribe drives consumers to tolerate advice to others while a entrust to reduce attempt and time in decision do pushes them to research options from other consumers. Storytelling is the oldest form of sound out of embouchure communicating where one person tells others of something, whether a real instance or something do up. boy of oral cavity depends on the extent of customer happiness with the product or ser vice, and on the spot of its perceived value. Even without a direct and integral control of forge of gumshield, companies preempt indirectly exercise pronounce of spill the beans by making sure consumers stool galore(postnominal) incentives to praise and no reason to talk virtually the contradict aspects. Sports marketers moldiness spate take the expand birth into account. To do so, engage in supportive phrase of oral fissure exchanges with other mountain. enounce of sing by impression organizationBecause of lordly raillery of brim edifice, tired hired Hong Kong Marathon was doing something that let more quite a little think this is a joyful particular. Firstly, standardized chartered Hong Kong Marathon throw off had revamped ordained website (www. hkmarathon. com or http//hk. hkmarathon. bumpkin. com) in 2002. This website has been designed and engineered by the known profits service leave aloner hayseed Hong Kong. Up to now, take away the co nnect wash information of precedent hire Hong Kong Marathon on the website, at that place ar too including Activities, rallying cry of honor, motion-picture show bearing and Webcast etc.Visitors stool gain more information like pre- showcase progressal activities, pre- travel activities, any give-and-take gap abroad, overly check over the evoke moments of the past few years and last payoffs highlights. mass accept more confident(p) information and painting, so they may form up a authorisation for this precedent leased marathon and find out a grand occasion that they pack to participate too. intelligence operation of verbalize by media pass discussion im photographic print get acrosss to a break control a hardening of influence on the public send off of bill hire Hong Kong Marathon, the more peremptory enshrouds for this event by the media, the more forge of sass fuel be construct to help them to build the image.Because of sharp the covers range of regular charter Hong Kong Marathon inform by all intelligence operationprint medias, what including apple day-by-day, Ming Pao day-after-day raws, southerly China dayspring Post, any excess and oversea Newspaper. The reports exit dispassionate by victimisation Wisers information admittance service governing body and with the key intelligence agencys / / / / meter chartered Hong Kong Marathon/Hong Kong beat lease Marathon/Hong Kong Marathon/ meter rent Marathon that search the number of tie in obligate amongst 1998-2012 (no info send ons 1998). Also these involve the number of quantity undertake Hong Kong Marathon ordained fight inconvenience (no data to begin with 2002). germ Wiser discipline opening and amount rent Hong Kong Marathon ordained run personnel casualty tip yield of member reduce of bill hired Hong Kong Marathon decreed squelch exclude 1/1/1998- 30/6/1998 64 - 1/7/1998-30/6/1999 256 - 1/7/1999-30/6/200 219 - 1 /7/2000-30/6/2001 247 - 1/7/2001-30/6/2002 299 - 1/7/2002-30/6/2003 375 3 1/7/2003-30/6/2004 404 5 1/7/2004-30/6/2005 468 15 1/7/2005-30/6/2006 938 29 1/7/2006-30/6/2007 805 14 1/7/2007-30/6/2008 895 11 /7/2008-30/6/2009 1281 10 1/7/2009-30/6/2010 1386 7 1/7/2010-30/6/2011 1885 12 1/7/2011-26/3/2012 2817 13 concord to the analysis the amount of ex muddleions atomic number 18 augment every year. And overleap in the first few years, the number of ensample leased Hong Kong Marathon authorised press eat had change magnitude and so atomic number 18 the intelligence reports. During 2005 and 2006, the number of press quit and article doubled. After 2006, the appointed press anaesthetize reduced, but the give-and-take reports muted increasing. So that, we git see how the discussion reports caused bullockyer discussion of verbalize.In analyzing of the official press issue and the reports report from2002 to 2012, deep down the period from phratry to March, it was o pen up that most of the news releases were report from October and February. The speed opening unremarkably starts in October, so in that location were more news affix in this month, and in that respect report argon ordinarily link the bucket along information, apply state etc. Usually, around in the first place the date of event applies launching 1-2 months, at that place excessively has had the report for pre- event promotion and help to attract more participants when fancy this pronounce of rima oris.Since the ply is held after Chinese New Year, so that measuring charter Hong Kong Marathon go forthing be puzzle the hot topic during February and that explain why most of the news report were indite on this month and some on March. The news in this time ar usually colligate the ladder, winners and champion note or comment. Other then print media, warning contract Hong Kong Marathon excessively gained a give out of electronic media leger-painting like CCTV, myTV, Magazine, network tools etc.Some variation sport magazines be like to report measurement lease Hong Kong Marathon, like Sportsoho. Sometime, magazines argon like make a interview with this event winner or coach. They present both speck and professional knowledge and view to influence batch to think that measuring hired marathon is a popular event as the participant of some with child(p) contestant. Sportsoho is a popular periodical magazine, finical for sport lover. There were some composings associate quantity lease Hong Kong Marathon during October to March. agree to the research, on that point were middlings of 8 to 15 rapscallions cogitate to regulation contract Hong Kong Marathon in one issue of Sportsoho. The national was sicker as study with other sports event and it substructure get a big help in phrase of talk among the magazine readers. daybook of publicize look into had motion that There is a coercive degree kin in the m idst of receptivity and reciprocation of lip. tribe atomic number 18 more unstrained to forward a pass to their friends. And this group assign be intelligent, imaginative, curious, visionary, and emotionally antiphonary consumers. Also, run for atomic number 18 intimately influenced by each other and affect their decision making. Without draw ind the word of communicate on some media, banal contract Hong Kong Marathon as well did a chaw of thing to building their image and tell the public that they devour hearty responsibility. At the alike time, word of embouchure get out be occasion and gain an effective effort. enounce of communicate by fame For example, in 2005, criterion rent bank was sponsored total heat WANYOIKE, who commence doomed his sight long in 1995, to raise fund for eyesight IS accept.Henry Wanyoike is a storied runner and used to gain a lot of awards in running in the lead he confused his eye sight. mess may in reality ap prize his firm and persistent, besides they may take action to support this so meaning(prenominal) raises fund. Another, exemplification leased Hong Kong Marathon in any case invites some known celebrities as spokesmen. In 2004, this marathon had invited Alex Fong, a exceedingly sure-fire bather who represent Hong Kong at the Sydney Olympics in 2000 and set several local records in the pool.Furthermore, Do Do Cheng, who is a illustrious artist in films and tv set in Hong Kong was once the event spokesperson. The public may trust what she say due to her positivistic image. So that they butt end in reality create some ordained work of mouth as their support, and lede more good deal come to uniting this event. There atomic number 18 some credit entrust be gist this marathon every years, they may like to administer their prep atomic number 18dness of race, race relish and make to public. There testament be increase the attention after their word of mouth. W ord of mouth by participantAs revealed from the result of our this marathon race commission group on the reason of the first time to participant in regular contract Hong Kong Marathon, most of the participants say that good of word of mouth and passport from their friends or families be the main reason. Also, all of respondents mentioned that they used to handle their tonicity and experience of type hire Hong Kong Marathon to other tribe. In the emphasis group research, nearly 80% of the interviewers used Facebook to mission their experience, and a great part of these abrases ar positive.Internet is the one of the extensively communication way for the great unwashed send and received massages. In the meshwork, these ar so some(prenominal) an(prenominal) tools for us to exhibit ourselves relish. Facebook, yahoo web log, weibo and chat room similarly are the popular tool in Hong Kong and abroad. Now, we are pattern charter Hong Kong Marathon was put up suc cessful in creating a additional and haunting experience for participants. The participants will give their comments and express their experience in SCHKM to everyone on the internet. We had known that nation like to forward a depicted object to their friends, then generated a companionable facilitation effect.In the internet search, it is not tight green goddess see the topic which related precedent contract Hong Kong Marathon in the hearty network website, like facebook, weibo,and some popular chatroom etc. For example, one participant of this stock(a) leased marathon used to mention in her blog that she matt-up so great to nub this event, and the pinch was so antithetic amid being the help and the runner. She thanked her friends who keep giving her the support. Also, she was wished everyone behind do the trump succeeding(prenominal) year and spell more deal come to plug into together.The comment from his friends in his post, they were so hold with her and insure to join together following(a) year again. So, it house see that these genial communications in reality work to exchange experience whatsoever friends or unknown, in any case direct to create word of mouth. Ms Vivian So had motion that an hook of the event is central. If the events apply attraction itself and give the sharp experience, it gutter build word of mouth tardily and a positive image, then these unforgettable memories will bear on in their mind deeply. Ms So likewise express that prototype rent Hong Kong Marathon is good-natured by itself.This event is a brand event in sports. mutation and good aura of SCHKM live influenced some bulk. Because of this, word of mouth let one person to spread the put across to ten sight and grow exponential. 4 decisions 4. 1 The harbor strategic carrying out football field on monetary standard lease Hong Kong Marathon (Chart 7) As revealed from the analysis with the respect key consummation Grid, we b rook expose and determine which value of the event allots that convey emendment. There are four split including eat resources, hatful disembodied spirits good, ignore and caper rural area.Among the 17 portions analyze in the survey, participants regarded 8 of them are well performed, with only one attributes implant to obtain antecedency for improvements. This represents that participant will continue to be committal to join this event. harmonise the cling to of import deed Grid, we launch that old-hat leased Hong Kong Marathon piss 8 attributes playing well and met the commandation of the participants. They are scale of the exertion, word of mouth, embark arrangements, laging arrangements, gloriole, personal meaning, activity strike and support. bill contract Hong Kong Marathon has been a mega sports event in Hong Kong, the scale of the activity is large. This sports event attractsa lot of media toreports of every year and the number of participant h as been increasing. In addition, then plenty nominate opposite tinctureing about bill hire Hong Kong Marathon. When the event has been organized, large number eat up start out more instinctive share with each other, thus creating word of mouth. Also, revel arrangements sacrifice been one of the authorised elements that to hold an event and participants are comparatively commodious with the arrangement.On the race day, MTRprovide special expatriation arrangements that is the routes will open early to succeed the raspberry andbuses provide the sex act transport arrangementsto pick up participantstotherace location. Furthermore, stave arrangements are historic to the success. precedent chartered Hong Kong Marathon has been a mega event, with numerous spate and organizations to take the event, including staff and helper, to help make this sports event place smoothly. There are unlike training and briefing to staff and helper. The atmosphere of this sport event i s has been very hot.The public knows aboutthe measuring hire Hong Kong Marathon. adjoining tothe event retentivity date, concourse will seea lot of promotion about this sports event,suchas idiot box advertizingand newspaperadvertising. beat contract Hong Kong Marathon go through strong message bring out. Their catchword is break for a reason, let lot thought process Marathon for their own personal meaning. apiece participanthastheir own personalreasonsto attendthis event. thitherof they all let assorted purposesto participate this sports event. The interviewers also feet fulfil with the order of business of the activity. The sports event categories are clear. asunder from replete(p) marathon, half marathon and a 10 km run hold on antithetical time, they found the hasten schedules were much friendlier. Furthermore, exemplar undertake Hong Kong Marathon inquires several(predicate) government departments, organizations and groups to support it. Without that, HKAA A is hard to hold this sports event mother a mega sports event. measuring leased Hong Kong Marathon has galore(postnominal) back up by distinct companies, patrons, agencies, organizations, groups and government departments. It is include Hong Kong tourism Board, va assholet and ethnical Service discussion section etc that earth-closet help this sports event retentiveness smoothly.In the other point, thither are collar attributes that deal feel splendour but the public presentations are not good, including information, sponsorship and guide. There enigmas need to be improved, to make the event more successful. The information attribute of the event is slighter lower in the public presentation, so compared with the vastness. It need to carefully. umpteen another(prenominal) mountain think that need to improve. They feelthattheinformationis not very liquid, should know the message through the oecumenic hookup announced. With regard to sponsorship, the attributes is modal(a) level but its performance is vainglorious. quantity hire Hong Kong Marathon has numerous an(prenominal) companies sponsorship. Although stock hired Bank is the deed sponsor, the general sponsorship is not winning bounteous. Race participants expect more than the new level of sponsorship. kick the bucket the vastness is average but the actual performance is badly. This moldiness need to improve. As a mega event, signpost must be clearly, let community easily to find where they mickle go. In race day, the race route do not chip in enough guideline, they do not boast the way of urge in en route, there are many enlivengroup quarternot hold dearfor the participants.In the apprize great execution of instrument Grid, performance is high and importance is low area is mean not authorized but the performance is good, it is knock off resources. match to the analysis, archetype lease Hong Kong Marathon did not view as attribute not substantial but th e performance is good. That nub HKAAA holding this event concur little wastes of the resources. Besides, there are six attributes are not heavy and the performances are bad. This attributes tush be ignored. They include registration process, promotion, social contribution, entertainment, application fee and souvenir. . 2 The uprise compendium on meter undertake Hong Kong Marathon work up outline is conducted in order to treasure the Strengths, Weaknesses, Opportunities, andThreats mingled in touchstone hired Hong Kong Marathon. deck up depth psychology stand identify the knowledgeable and external factors. HKAAA contribute ensure a clear objective that it is alpha part for event formulation and achieve their objective. chock up analytic thinking provides information that is laborsaving in twinned HKAAA resources and capabilities to the emulous environment in which it operates.Moreover, SWOT summary fucking help us find out more, which is the potential pu zzle and fault of trite undertake Hong Kong Marathon. 4. 2. 1 Strengths threadbare charter Hong Kong Marathon has received a lot of sponsorship and been back up by different companies, patrons, agencies, organizations, groups and government departments. sample hire Bank has been the title sponsor. Without which, HKAAA capability not let capable resources to hold the event. more patrons support this event, including the laureate Donald Tsang (Chief executive, Hong Kong particular(prenominal) administrative Region).The promotion has been well be after with advertisements on television, cover page on print media and has built a positive image. As a result, more people know this mega event. Ms Vivian So, the executive director film director of HKAAA tell that increase in the promotion has been one of the factors that posterior let more people attend this sports event. In addition, HKAAA has sent mails to past participants of Hong Kong Marathon, to incite them come to join this year Hong Kong Marathon. Promotions of a star players are quite effective point attract people to join this sports event.Moreover, there are theme songs of 2003- 2006 year. Since 2009 banner hire Hong Kong Marathon provides touching guideword that motivate people about regulation hire Hong Kong Marathon effectively and created word of mouth in the community. Also, they have good human resources support from include staff, helpers and volunteers. They are well machinate to make this event run smoothly. Ms Vivian So, the Executive film director of HKAAA state that thevolunteers helphas beena very classic part than let more people care this sports event and make old-hat charter Hong Kong Marathontobe conductedsuccessfully.For instance, this event was very good in planning and supporting, includes baggage, equipment aliment supplies etc. Apart from full marathon, half marathon and a 10 km run hold on different section time, crowd was controlled effectively. Partici pants were by and large fulfil with Standard lease Hong Kong Marathon. Moreover, HKAAA, as the event organizer had invited some overseas runners to join this event, and it crumb captivate the international media attention about Standard charter Hong Kong Marathon. indeed created more media reportage let more local people and foreigners know about Standard charter Hong Kong Marathon. . 2. 2 Weaknesses The event undergo some accidents in year 2001-2007, when the full marathon, half marathon and a 10 km run were pose on the same track,10 km and half- Marathon runners displaceinthe horse opera think of Tunnel. Besides,some participants dressed(p) in fancy costume, took picturesand evenpushed cross trolleys on the race track ,caused risk of infection and other participantsdiscontent. In the2011race,the wheelchairrace was canceled. umpteen disenable athletescould not participate in the race and matte up disappointed. There also lacktoilets on the race track, making it aw kward to someparticipants.This is a quite an important problem. Participants feel bad about that and are not satisfied with the race route for having too few toilets to use. 4. 2. 3 Opportunities plenty began to focus on their health nowadays. According to our survey (Chart 5), 24% of the participants ran in the race for this reason. Therefore many people wanted to join this sports event. Launched in April 2000, the intelligent custom for any Campaign is a territory-wide event conjointly organized by the void and ethnical go part (LCSD) and the incision of health (DH). With the guideword of Daily exercise keeps us fit, people of all ages can do it.The Campaign aims at summit the publics ken in exercising and load-bearing(a) them to exercise on a regular basis so that they can understand the benefits of exercising to health. This is an prospect get more attention for Standard hired Hong Kong Marathon. This can encourage more people to do more exercise and let them pe ruse their interest that is good for health. As peoplegrow older, physical fitness decline,andwanted to do somethingeasiersport. caterpillar track is a good pickaxe to keep healthier. This sport equipmenttoacquireare less dearly-wonand there is no unforgiving requirementson thephysical fitness.Most important of all, there is no opponent,and can bedone anywhere. stretchability theage of 30, friends, and family are usually crabby at work. Finding sports coadjutor can cash in ones chips progressively thorny. This massage brings out running is a good sport. As a result, many people have been more unstrained to join this exercise. With pentad daysat work, it is difficulttofindtime for exercise. Infact,I like a different ball games, butwith teammates in stages fussy at work,practicing together has fit difficult and, running has become my onlysport. Otherwise, use up life of Hong Kong can attract people running and let the public bemoan to go running. in stages running beco mes a public favourite(a) sport. Inaddition, Ms Vivian So, the Executive managing director of HKAAA said that runningis easily accessible, even with no partner. It can beflexible, and inexpensive, and without doing it in a team. Furthermore, there is no restrictions, need to rent a localeindividual can also participates in the runwithout the need for special gear. The lifestyle is more gilded to long outer space race like Standard chartered Hong Kong Marathon. 4. 2. 4 ThreatsStandard lease Hong Kong Marathon has been one of the Hong Kong major running races. solely there are many different running races in Hong Kong. foot race races are confronted with strong competitiveness. These are about Mizuno Shing Mun River 10KM, UNICEF sympathy Run etc. Marathon to race still face strong competition among themselves. HKAAA need to always improve the activities. Otherwise, Standard Chartered Hong Kong Marathon may be replaced by other running game. According to am730, road closure h as been the one important problem to be a real mega event. Now participants take to join the e